Forma is the first app that truly understands how clothes fit your frame — and finds the ones that actually work.
Join the waitlistThe reason is simple — you can't tell if something will fit until it arrives. Sizes vary between every brand, models look nothing like you, and returns are exhausting. We built Forma because we were tired of it too.
We analyse your natural colouring to find the shades that make you glow — and the ones to skip. Gold jewellery, earthy tones, rich textures.
Which necklines flatter your proportions and why — based on your shoulder line, neck length, and frame.
The aesthetic your frame naturally carries best — then matched with your personal taste to find where the two meet.
Not every brand fits every shape. We match your proportions to brands whose sizing philosophy aligns with your frame.
Your ideal jeans rise, dress silhouette, top fit, and outerwear length — specific to your proportions.
Scored specifically for YOUR shape, proportions, and measurements
Not just your size — your proportions, colours, style personality, and the brands that actually cut for your shape.
Every product is from a real shop with a real link. ASOS, Reiss, Bravissimo, COS, M&S, and hundreds more.
See any outfit on you before you buy. No more ordering three sizes and returning two.
Your data is encrypted with the same standard used by banks. Scan photos are deleted after your profile is generated.
I've been a 32E my whole life and never knew wrap tops were my thing. This app just gets it.Sophie, 27
I actually cried reading my fit profile. No app has ever made me feel this understood.Megan, 34
The try-on feature is incredible. I could see exactly how the dress looked on me before ordering.Beth, 39
We created Forma because we were tired of the same problem every woman knows — ordering clothes online that look nothing like they did on the model. We're two women building the solution we wished existed.
We're launching in May 2026. Join the waitlist for early access.
No spam. Just early access.
We'll be in touch with early access.
We'd love to hear from you — whether it's feedback, a question, or a collaboration enquiry.